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DISRUPTIVE
                  Technologies

             A look into the future
“A new technology that unexpectedly
 DISPLACES
         an established technology”
                  Clayton M. Christensen
TODAY,
 we know some
    technologies
       that were
disruptive in the
         PAST
We don’t know the technologies
that will be disruptive in the
FUTURE…



…but we can   IMAGINE something
In the future people will be

                         CLOSER
Not so long ago,
people used to call
  their relatives
ONCE      a week  !
Now, they can
 talk to them
 ANYTIME
    and!
ANYWHERE
…and even   SEE them!
Soon you´ll be able to           FEEL them
                                   no matter
                                     how far
                                    they are

 Holographic videoconference
   Telepresence 3D
Eye tracking Electronic Aromas
In the future, people won’t get
                    LOST
Not so long ago,
   people looked up
PRINTED MAPS
Now,
 GPS
devices are
commonly
  used!
Soon, real and
virtual worlds will
MASH UP
in new GPS and
Internet-enabled
devices
                         Physical World Hyperlinking
                            Augmented Reality
                      3D content Virtual Worlds
                       Augmented Vision   Total Inmersion
In the future
people will
never be



                LATE
Our old
alarm
clocks are
history
Today, mobile
devices manage
our
   AGENDA
DIGITAL
Future
 ASSISTANTS
will use our
         CONTEXT
                        information
       Real Time Massive Data processing         “It´s a cloudy day and there
 DIGITAL ASSISTANTS                    Sensors    is a traffic jam at the N-2.
                                                  The meeting starts in two
  Smart Cities   Context modeling                 hours. You should wake up
    Indoor&Outdoor positionning                               now”
In the future
people will feel
YOUNG and HEALTHY
                   in their eighties
Today doctors
  take care of us
even
     soon
    in the
DISTANCE
In the future,
BIOSENSOR CHIPS
                  will become
                  the doctor’s
                 eyes and ears
                     Remote Assistants
                         BIOSENSORS
                   eHealth Nanotechnology
In the future,
the Amazonia will
                    TRIPLE
                     its extension
In the past,
GUTENBERG

               revolutionized the
                 written industry
Now almost
everybody
has a printer
But information
consumption is
evolving from
PAPER
  to
  DIGITAL
In the future
                                  CONTENT
                                           will no
                                         longer be

  E-ink
                                 CONSUMED
                                        paper
                                 on paper
            Plastic Polymer
Flexible touch screen displays
Organic Transitors   e-Books
And behind all
these changes
Future
                  INTERNET
                evolution is the main
                            underlying

The Internet of things
                         ENABLER
  Ultrabroadband Internet
          Mobile Internet
Some of this is already a



REALITY
MOBILE BROADBAND
                     will have
                     7MM
            users in Mexico by

                     2012
"#!
And this will be even
BIGGER in the future

                                                    10B+
                                     1B+
                            100MM+
             10MM+                                         2020
                                             2010
   1MM+                               2000
                              1990
          1970       1980
  1960
So, how are we

PREPARING
          for this?
Corporate VC is one of the many tools we use to address these opportunities…

Strategic Fund since 2007                    Impact
Venture invests into capabilities, P+S                                     !  Emerging and non-
                                                             $"!
                                                             $"!!
and/ or enabling technologies that must                                       mature P&S/ businesses/
help Telefónica to build new growth                      %&&'()*%'&!!         technologies
                                                                              representing long-term
opportunities and ultimately generate                                         opportunities/ threats.
new revenues.
                                                                           !  Mid-term business
• Objectives                                                 $"!!
                                                             $2!
                                                                              opportunities, mature
   • 
   %!   To enable key strategic priorities            +,-%&.--!+,%/0%&1!      enough to be
        set by the company that can't be                                      immediately trialled and/
                                                                              or piloted.
        fulfilled otherwise due to                                         !  Short/mid-term business
        technology/ service immaturity.                      $7!
                                                             $"!!             opportunities, mature
                                                                              enough to be
   • 
  %%!   To accelerate the entry into                  3'44.53%)/!%46)3*!
                                                                              immediately deployed
        particular innovative spaces.                                         and/or launched
                                                           Market
                                                                              commercially.
  %%%! To tap into knowledge/ knowhow
   •                                                       launch
        that can't be efficiently/
        effectively accessed otherwise.
  ""!
And we have already invested in
several companies since then

      Optimization of DSL     Mobile Advertising     User Generated Content
      network performance         platform           video enabling platform




      Online recommendation   Gestural interfaces   Events recommendation online
              systems           technologies           portal and marketplace


"8!
Disruptive tech panoramic_acc10_may10

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Disruptive tech panoramic_acc10_may10

  • 1. DISRUPTIVE Technologies A look into the future
  • 2. “A new technology that unexpectedly DISPLACES an established technology” Clayton M. Christensen
  • 3. TODAY, we know some technologies that were disruptive in the PAST
  • 4. We don’t know the technologies that will be disruptive in the FUTURE… …but we can IMAGINE something
  • 5. In the future people will be CLOSER
  • 6. Not so long ago, people used to call their relatives ONCE a week !
  • 7. Now, they can talk to them ANYTIME and! ANYWHERE
  • 8. …and even SEE them!
  • 9. Soon you´ll be able to FEEL them no matter how far they are Holographic videoconference Telepresence 3D Eye tracking Electronic Aromas
  • 10. In the future, people won’t get LOST
  • 11. Not so long ago, people looked up PRINTED MAPS
  • 13. Soon, real and virtual worlds will MASH UP in new GPS and Internet-enabled devices Physical World Hyperlinking Augmented Reality 3D content Virtual Worlds Augmented Vision Total Inmersion
  • 14. In the future people will never be LATE
  • 17. DIGITAL Future ASSISTANTS will use our CONTEXT information Real Time Massive Data processing “It´s a cloudy day and there DIGITAL ASSISTANTS Sensors is a traffic jam at the N-2. The meeting starts in two Smart Cities Context modeling hours. You should wake up Indoor&Outdoor positionning now”
  • 18. In the future people will feel YOUNG and HEALTHY in their eighties
  • 19. Today doctors take care of us
  • 20. even soon in the DISTANCE
  • 21. In the future, BIOSENSOR CHIPS will become the doctor’s eyes and ears Remote Assistants BIOSENSORS eHealth Nanotechnology
  • 22. In the future, the Amazonia will TRIPLE its extension
  • 23. In the past, GUTENBERG revolutionized the written industry
  • 26. In the future CONTENT will no longer be E-ink CONSUMED paper on paper Plastic Polymer Flexible touch screen displays Organic Transitors e-Books
  • 28. Future INTERNET evolution is the main underlying The Internet of things ENABLER Ultrabroadband Internet Mobile Internet
  • 29. Some of this is already a REALITY
  • 30. MOBILE BROADBAND will have 7MM users in Mexico by 2012 "#!
  • 31. And this will be even BIGGER in the future 10B+ 1B+ 100MM+ 10MM+ 2020 2010 1MM+ 2000 1990 1970 1980 1960
  • 32. So, how are we PREPARING for this?
  • 33. Corporate VC is one of the many tools we use to address these opportunities… Strategic Fund since 2007 Impact Venture invests into capabilities, P+S !  Emerging and non- $"! $"!! and/ or enabling technologies that must mature P&S/ businesses/ help Telefónica to build new growth %&&'()*%'&!! technologies representing long-term opportunities and ultimately generate opportunities/ threats. new revenues. !  Mid-term business • Objectives $"!! $2! opportunities, mature •  %! To enable key strategic priorities +,-%&.--!+,%/0%&1! enough to be set by the company that can't be immediately trialled and/ or piloted. fulfilled otherwise due to !  Short/mid-term business technology/ service immaturity. $7! $"!! opportunities, mature enough to be •  %%! To accelerate the entry into 3'44.53%)/!%46)3*! immediately deployed particular innovative spaces. and/or launched Market commercially. %%%! To tap into knowledge/ knowhow •  launch that can't be efficiently/ effectively accessed otherwise. ""!
  • 34. And we have already invested in several companies since then Optimization of DSL Mobile Advertising User Generated Content network performance platform video enabling platform Online recommendation Gestural interfaces Events recommendation online systems technologies portal and marketplace "8!